This Web Chronicle Music & number 13 will be devoted to the event of the week: the return of the giant Myspace . I could not miss such a comeback. Web 2.0 activists, surfers and musicians have commented on this news. Analysis and explanations on Presse Citron today!
While Rupert Murdoch, News Corp. , sold in June for $ 35 million - only 6% of the purchase price of 580 million - at the American Society MySpace Specific Media , the singer Justin Timberlake came to the rescue of the social network in 2011. The love story between the site and the singer has been going on since the early 2000s. And as a faithful husband, Justin wants to straighten his partner.
The star then shareholder return grandiose promises, and under the video presentation of the "New Myspace", released this week, we want to believe.
Myspace will have a design at the forefront of the current aesthetic, with all the technology you love on different sites: galleries kind Pinterest / Tumblr , bar music to Grooveshark , or a system of circles the Google+ . Navigation is primarily horizontal scroll. Smells like HTML5 and CSS3, full nose, and we love it. More fluidity for ergonomics further.
Strong point of this new version: MySpace finally realized that it is better to rally the cause of much of the world - Facebook and Twitter - and thus directly integrate with the platform. This is now done.
Ok, we have a beautiful design. Ok, the platform has integrated new features. But is all this enough to attract users who have left Myspace for a long time? Nothing is less certain. For several reasons.
Firstly, competition is ubiquitous in the category "social network." Between us, who have the motivation to pack his bags and move to Facebook or Twitter to post on MySpace? Your opinion interests me!
Personally, I took my habits, I check my Facebook to be aware of my surroundings in news, Twitter or cultivate for me to enjoy myself and Spotify loop for a good time, earphones ears.
Google+ - also known as "No Man's Land", was also well broken teeth trying to reverse the social. Myspace happen then a little later. At least it does not seem to show developments such as the game is worth the candle.
Competition is also ubiquitous in the music industry, sector specific Myspace since the beginning. To name a few: Spotify , Pandora , Rdio , Bandcamp , Deezer , Soundcloud , and many others. It has beautiful site have a music library online richer - more than 42 million songs - a musical reference back fan for lambda is a risky challenge.
Rupert Murdoch has lost millions adventure with MySpace and had indicated in late 2011 that the 2005 purchase of MySpace was a "huge mistake" and that the social network was poorly managed.
It is true that we can ask some questions about the economic viability of such a network. Myspace can no longer be beneficial, and this has been for a number of years. So, today, what business model?
Myspace has more or less worked with advertising. I guess it should still be the case for this new version. While I admit I can not imagine inserting advertisements in a design already pretty full. We are waiting to see how the site is going to head out of the water financially speaking.
In summary, Myspace plays all out, and they are right. However, not sure that the enthusiasm is apparent as the platform of meandering web. And you return you on MySpace?
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